Overall, my blog hasn’t performed as well as I’d like. I’ve had 31 visitors, which isn’t too bad considering I’ve put no effort into procuring visitors to my website. I post my content, then leave it. So, I’d assume most of these visitors are coming from random web searches that my blog somehow came up in, which is nice, because those visitors are free of charge. However, my posts have only received a total of 54 views. In the scope of the online w0rld, this is practically nothing.
One metric I’d like to focus on to increase the performance of my blog is my audience growth rate. I’d also like to focus on my reach. These are highly related.
I want the biggest reach possible for my blog content. To increase my reach, I will closely monitor which blog posts reach the largest audience. For example, if I post something about a particular company and it gets no views, I won’t write about that company anymore. If I write about a certain topic and get a huge reach, I may continue to explore that topic.
Along with these, I will measure my audience growth rate. This will tell me how successful certain changes I make are. For example, if one week I write about a company and my audience count is low, and the next week I write about a different company and my audience rate improves only slightly, the change wasn’t necessarily that successful. Since I’m attempting to get the highest reach possible in the shortest amount of time, I won’t waste my times on changes that only provide slight changes in my audience growth rate.
I would also be interested in tracking my bounce rate. I believe a high bounce rate would imply that the content I’m producing is of a low quality. If I were to see my blog had a high bounce rate, I would improve my content. If and when I finally had a low bounce rate, that would be my cue that the content I was producing was of a respectable quality. This would also signal to me that it would be a good choice to start sharing links to my blog on other social sites.
One goal that I wanted to reach with my social media presence was to change what showed up when people googled my name. By focusing on my blog’s audience growth rate and reach, I’ll be able to make my blog popular in the online world as quickly as possible. Since my blog has my name plastered all over it, this should help to get my blog to come up when people google my name. Hopefully, my blog will help to drown out some of the other random and old sites that come up when my name is googled.
A lot of my other goals were focused around Twitter, both tweeting more and posting a larger variety of content. If I am able to increase the reach of my blog and therefore my blog’s success in the scope of the online world, I will be willing to tweet links to it through my Twitter. If my blog does become successful enough for me to feel comfortable doing this, it will give me great content to tweet about and link to.
Finally, I had an interest in redoing my LinkedIn a bit. I wanted to change it to better fit my current professional goals. As I mentioned above, a low bounce rate on my blog would signal to me that the content I was producing was of a decent quality. By securing a low bounce rate on my blog posts, I would feel comfortable adding my blog content to my LinkedIn. I think having a blog where I produce quality content about the industry I plan to work in would greatly help me meet my LinkedIn goals.
The next step for me is to start using a more advanced monitoring system, as the WordPress system doesn’t seem to provide all of the analytics I would like to track. Google analytics, here I come.